Adsense: Why Adsense and YouTube earnings have dropped?

Adsense: Why Adsense and YouTube earnings have dropped? Find out the main reason for the drop in your Adsense and YouTube earnings.

Since, the start of the year 2020, Publishers and YouTubers are complaining about a huge drop in their revenue since the first week of January 2020 till the moment. The drop has been observed around 40-90% which is almost the whole of their income.

Adsense: Why Adsense and YouTube earnings have dropped?
Adsense: Why Adsense and YouTube earnings have dropped?

How Adsense pays you for your Youtube or Website?

Many of you would already know how? but if you are one of the new players in the town, Let me tell you how.

Google owns both the companies Youtube and Adsense (Basically these are the products of Google). 80% of Googles’ revenue comes from advertisement and yes it makes sense as almost 90% of internet users use Google as a main or 2nd internet service.

Adsense: Why Adsense and YouTube earnings have dropped?
Adsense: Why Adsense and YouTube earnings have dropped?

On the above image, the YouTuber says that he has around 52k followers on YouTube and he has observed a fall around 50% since the Coronavirus outbreak, so, if you are observing the same, don’t cry.

What is happening behind the scenes in Adsense?

People around the globe, be it private business, MNC, Public sector or anything they depend on Google Ads for promoting their business.

Based on the “Keyword”, they bid on google to get maximum clicks on their products. For example: If I am a Shoemaker, I would bid on the keyword Shoes or Shoe to get maximum traffic towards my products – This is happening between “Business” and the advertiser (Google),

What is happening behind the scenes in Adsense?
What is happening behind the scenes in Adsense?

Based on the content of your website or Youtube, google places ads on them and in return, they pay you around 60% of the deal for indirect promotion of their customers.

So the high the bid is on a “keyword” the more you get paid for your niche. Now, due to the coronavirus outbreak as the businesses have been stopped. The companies have stopped placing bids for the keywords as they won’t get sales for that!

If Google doesn’t get bids on the keyword they won’t generate maximum revenue on a keyword and that is the reason you are not getting paid well, because there is no competition for a keyword. Still, if there is any competition on some keywords and some of the people claim on getting the same or improvement in their pay its their niche! There are high chances Coronavirus is helping their sales for example: Sanitizers, healthcare products, masks and etc.

So what to do to improve the revenue?

Simply nothing! Let the time pass and wait for the the businesses to start again and you will see the improvement in your revenue.

We suggest not to try making changes in your Adsense or Youtube which you don’t know or you aren’t aware of. It will be fixed after the end of COVID-19.

Let us know, if we managed to help you with your query! Do like and share this article if it helped. Also keep following us for all the insights of other products as well. 🙂

Adsense: Why Adsense and YouTube earnings have dropped?

  1. It’s good to know that I’m not the only blogger who is affected by low AdSense earnings this year. I will follow your advice and hope AdSense earnings will improve once we win the battle over coronavirus and covid-19

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