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How to Create and install a Facebook Pixel?

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How to Create and install a Facebook Pixel?

We will discuss how to create and install a pixel on your website in this article. To learn more about the pixel before starting, look at the advantages of Facebook pixel installation.

If you’ve already created a pixel and want to locate your basic pixel code, skip the Facebook pixel to Section 2. Follow the instructions for adding pixel code to the website manually.

What is the Facebook pixel?

The Facebook pixel is an analytical tool for measuring your advertising effectiveness by understanding the actions of your website.

You can use Pixel for the following:

  • Make sure your ads are displayed to the right people. Find new clients or people who have visited or taken action on a specific page on your website.
  • Drive more sales. Create automatic tenders to reach people who are more likely to take action like purchasing.
  • Measure your ad results. Better understand your ads’ effect by measuring what happens when people see it.

The pixel will be fired when someone takes action on your website after you have set the Facebook pixel. Examples of actions include the addition or purchase of an item to your shopping basket. The pixel will receive these actions or events that you can view in the Events Manager on your Facebook pixel page. From there, you can see what your customers are doing. You can also reach these customers again via future Facebook ads.

Before you begin

  • You need a website for your business.
  • You must be able to update your website’s code.

Create a Facebook pixel

  1. Go to Events Manager.
  2. Click Connect data sources and select Web.
  3. Select Facebook pixel and click Connect.
  4. Add your pixel name.
  5. Enter your website URL to check for easy setup options.
  6. Click Continue.

Add the Facebook pixel to your website

Once you’ve created your pixel, you’re ready to put the Facebook pixel code on your website. For instructions on how to do this, choose your setup option:

Manually add pixel code to website

  1. Go to Events Manager.
  2. Select the pixel you want to set up.
  3. Click Continue pixel setup.
  4. Select Install code manually.
  5. Copy the pixel base code.
  6. Find the header of your website or locate the header template in your CMS or web platform.
  7. Paste the base code at the bottom of the header section, just above the closing head tag.
  8. Click Continue.
  9. Optional: Toggle on Automatic advanced matching and verify the customer information that you want to send.
  10. Click Continue.
  11. Add events using the Event setup tool or by manually adding code to your website.
  12. Click done.

Use a partner integration

  1. Go to Events Manager.
  2. Select the pixel you want to set up.
  3. Click Continue pixel setup.
  4. Click Use a partner.
  5. Select a partner from the list.
  6. Follow the on-screen setup instructions.

You can also set up your Facebook pixel on your website by going to the Partner integrations page, selecting your partner and following the on-screen instructions. Learn more about the benefits of using partner integrations to set up your pixel.

If you don’t see your platform, use one of the other two ways to set up your pixel.

Rajat Singh
Rajat Singh
Rajat Singh is the Editor-in-chief at Bioinformatics India, he is a Master's in Bioinformatics and validates all the data present on this website. Independent of his academic qualifications he is a marketing geek and loves to explore trends in SEO, Keyword research, Web design & UI/UX improvement.

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