Micromax to make a comeback through its Gaming Smartphones with IN Series

Micromax to make a comeback through its Gaming Smartphones with IN Series

Co-founder of Micromax Rahul Sharma revealed the company’s re-entry into smartphones via a short Twitter video.

With its “In” smartphones, Micromax has announced its return to the Indian smartphone business. Co-founder of Micromax Rahul Sharma revealed the company’s re-entry into smartphones via a short Twitter video.

Sharma shared in the video the journey of the company, which stopped after Chinese smartphone producers entered the Indian market.

Since 2016, the fate of homeowners is unsettled if they have not begun 4 G telephones at fair rates. The Chinese brands wiped Micromax, India’s second-largest smartphone maker in 2014.

However, the company decided to come back with the smartphones “in” after the government’s request for an “Atmanirbhar Bharat” (self-reliant India). There are currently undisclosed specifics of the first Micromax smartphone under the branding ‘In.’

Sharma also did not reveal the estimated launch date of the smartphone in India.

Micromax to make a comeback through its Gaming Smartphones with IN Series

The company also reported investing Rs 500 in local manufacturing and R&D expansion as it draws up a comeback strategy for the smartphone market in India.

“International and Indian players will match the new PLI system. Six per cent of the funding is huge and we can battle the Chinese brands aggressively against the price front with government support. “Sharma said that the internal accruals are good for the plan, and the company will raise capital at the appropriate time.

The ICEA industry body which represents leading mobile telephone manufacturers such as Apple, Foxconn, Wistron, Lava etc. has committed Rs 11000 crore investments under the PLI framework and will exceed manufacturing figures by two to two-and-a-half times.

The PLI scheme was introduced by the government in the electronics manufacturing segment on April 1 earlier this year, under the National Policy on Electronics (NPE) 2019 that aims to position India as a global hub for Electronics System Design and Manufacturing (ESDM).

Micromax upcoming smartphones?

Micromax has named one of its upcoming smartphone named as 1a under the IN series.

Micromax in launch date?

The company has not disclosed the dates yet, but it will be soon.

Micromax company belongs to which country?

Micromax is an Indian Brand.

Micromax to make a comeback through its Gaming Smartphones with IN Series

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