The Advance SEO Masterclass – Chapter 1, An ultimate Google SEO guide where we teach you how to build your brand from scratch.
Everyone needs a “Guru” to nourish their quality and build confidence and hence with us, you will be learning how to rank up your Website / Blog on Google using our simple and accurate tips.
Let’s not keep you waiting and dive into the topic!
This tutorial is made to get you to optimize your Brand’s google presence(In my case “Bioinformatics India“) so that is the focus of everything! This will be a super guide where we will add chapters thrice in a week meanwhile you can implement those tips and help us with the feedback on what worked and what didn’t.
Let’s get started! Starting with the basics, what is the term SEO?
What is SEO?
SEO is simply showing up on Google! Result occurring in Search Engine when you search for something and all the things you can do on your website and of your website. Now to show Google, your website is worth trusting and to rank for any Inquisitive keyword you must show the love and trust to google as well.
Interestingly, Google needs love from your site in order to show up in the search results. So why exactly Google would send its traffic to your website other than putting you back in 2-10 pages of the search result! If you think seriously nobody would visit you if you are on the first page!
Let’s hear the scary story, 80% of people never go on the 2nd-page search result to resolve their query! Think again why you need google to recognize you 🙂
We will be focusing on the 2 key areas;
- Short term strategies
- Long term strategies
Short term strategies focus on getting really quick results and other hacks and tactics to get the result fast and Long-term best practices for SEO which sure takes time but builds you a set of networking to get long term referral traffic and ranking. Really SEO comes along where you can get some quick wins by practicing some things making some fast changes before the most part is the process of doing things consistently over time time.
Using this process you would actually help you achieve a lot of beautiful things that are going to build up your SEO understanding and factors that contribute to that!
Starting with a Road Map!
A road map would provide encouragement with an existing website if you already have content for low hanging fruit that we can get the creek. Rest we are going to focus on differences between the gravity of your SEO such as ranking in Google Maps, Google business, Local Search and creating content that breaks the internet!
In the process of reading and writing content, we are going to work on different backlink building strategies to show you exactly where you can do it. Strategies and stuff work when you have focus correctly:
Day 1: Understanding SEO
Search Engine Optimization comes down to the use of techniques that will build trust with Google as Google shows your website in the search results.
Number 1: Google ranking is your commitment to one thing (your blog or website) and that is trust. Google’s trust decides whether google would send you traffic or send you none. That totally depends on two main factors Domain Authority and Relevancy.
To brighten exactly what is involved in each other, it’s essentially whether Google thinks so you are an expert on the topic? or whether you are a business with credibility? whether you been in existence provide package and relevance? Based on them you are being searched for, lined up with your business website.
For example, if you are an Electrician and someone types in “Pharmacy store” you probably not going to show up even if you have good SEO because you are not relevant!
If you are an “Event Specialist” someone searches for a wedding in your city but you have poor SEO you still won’t show up! Google doesn’t know your Event Specialist, well again you are not going to show pictures you have neither authority or relevancy.
What will help you build Trust with Google?
- Active Content
- Site Age
- Load time
- CTR & Bounce rate
- Search Relevance
- Direct Google Searches
- Social Engagements.
We conclude with this chapter! If you liked the content, comment us to motivate us for making more and help us know what can be improved.
Do share and like if this worked for you! Also, comment doubts if any.